November 6, 2023
Choice Hotels is introducing a new brand standard for Econo Lodges beginning March 1, 2024. This program, announced at the 2023 Economy Brand Sessions at the […]
October 26, 2023
Hello Summit Attendees! We are looking forward to a great event with an outstanding array of seminars, panels, and discussions – tailored to the Econo Lodge […]
October 23, 2023
On October 1st Choice Hotels reset property points levels for SRD rooms according to reported ADR and local competitors, which lowered the threshold for many Econo […]
September 1, 2023
With the retooling of the elfa.org site, part of our mission is to continue to expand easy access to certain areas in Choice Central, and Choice […]
August 18, 2023
ELFA, in conjunction with Choice Hotels International, is happy to announce the scheduling of an Econo Lodge National Owners Summit event for Sunday & Monday October […]
May 15, 2023
Guest Satisfaction rankings and awards are based on 12-month rolling LTR scores for the preceding calendar year (Jan – Dec, 2022). Gold Awards are given to […]
April 28, 2023
The Economy Co-Op Marketing Program, a joint effort between ELFA, ROA, and Choice Hotels, and managed by MMGY, has been delivering record ROI for years now […]