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Choice Hotels is introducing a new brand standard for Econo Lodges beginning March 1, 2024. This program, announced at the 2023 Economy Brand Sessions at the Annual Convention, calls for a more uniform presentation for coffee throughout the brand, along with the introduction of a selection of Coffee Mate creamers.
The intention of this enhancement of Econo Lodge coffee presentation is to help continue the elimination of other breakfast items as a mandate while offering guests a more formal ‘Morning Offering’ display, and greater consistency of this feature throughout the brand.
If your property already has a liquid coffee dispenser as opposed to air pots, and it is of a different make and model than the new variety that Choice Hotels has made available, please look into arranging for the proper mandated graphics that must be affixed to these devices quickly. You can e-mail Brand Programs at Choice Hotels and submit information regarding your machine that will help them customize these graphics for your property.
If you have questions with ordering product, and options, please connect with Procurement Services.
Please visit the Econo Lodge Hot-Topic page here for more information.