FRANCHISEE ASS0CIATION INC.
* Your Name :
* Property Code :
* Mailing Address :
* City/State/Zip :
* Phone :
Fax :
Dues : No. of Rooms  X $5.00 per rooms :
(Note Dues are $5.00 per room. Minimum of $150.00 and Maximum of $550.00 per property)
Name of General Manger :
Address of hotel if different :
Telephone /Fax :
* Credit Card Number :
* Card ID No :
(Which appears at the back of your card )
* Expiration Date :	None 01 02 03 04 05 06 07 08 09 10 11 12 None 2007 2008 2009 2010 2011 2012 2013 2014 2015

We can help you increase your bottom line with information about exciting low cost or free marketing programs, recommendations on ways to cut costs and help from other

Econo Lodge licensees, but not until you become an ELF A member. So, won't you

please complete and return this application?

* RETURN this application/payment to: ELFA, 51 Route 4, Mendon, VT 05701, FAX: 1-802-786-5237

As the lodging industry’s first franchisee association, the ELFA membership provides a united voice to monitor the Econo Lodge Franchisee/Choice Hotels International Franchisor relationship, offering the opportunity to build the chain into the best in today’s marketplace. ELFA is proud of its commitment to partnering the franchisees and the franchisor to strengthen the future of the Econo Lodge brand and more effectively meet the challenges of today and tomorrow.

>> Enhanced communications and information for ELFA members to provide direct ongoing negotiations with          Choice Hotels International, a quarterly newsletter, update bulletins and surveys as well as an easy          access toll-free number to the executive director and the Association office at 866-508-0055.

>> Representation by the regional Directors for communicating local concerns and maintaining personal         contacts

>> ChoiceAdvantage pricing was reduced and tiered to reflect different needs of smaller and larger properties as well as extending incentive program and transition process from ChoiceCentral. HSIA Default notices for those properties either unwilling, or unable, to comply with tight constraints of deadlines were delayed to the end of November.Rules & Regulations – annual review of procedures and policies. Suggest updates and changes. Examples: Bath Tub Grab Bars and Automatic Door Closures. New standards forth coming.Market and Reservation Center Budgets – constant evaluation and monitoring of expenditures. The ELFA Board has spent many hours going over the budgets and financials as soon as they were made available to us. We hope to move these discussions to increasing our advertising media purchase at a higher percentage of the budget than where it is currentlyRe-imaging / Logo Survey – conducted, evaluated and tabulated a survey of our membership on this topic. We have formed a ReImaging Task Force which visited Choice headquarters in November we should have more information made available by Choice Hotels on this issue.Co-op Marketing – ELFA and the ROA join CHOC’ s Task Force and Choice Hotels to further evolve the Regional Co-op Marketing Programs into the most effective and efficient level.Developed and distributed an easy to use “ELFA/ROA Tools” on CD for all members to utilize at their properties. Including an Employee Handbook, Job Description, In-Room Directory and other valuable tools.Fall Regional Meetings - assisted with planning and development of 2005 and 2006.


ELFA is currently working with our CHOC and ROA partners in securing higher funding for Co-op programs for 2007, and on organizing and implementing Fall Regionals for 2007 which will be smaller, remain affordable, and for almost all of us, will be held closer to home so you won’t have to fly.ResCoach – recommended ResCoach Front Desk training and call monitoring to be expanded to include Econo Lodge. The newly formed Economy “Be Our Best” Customer Care Advisory Committee will join CHOC and Choice in discussions on all future education initiatives. Guest Satisfaction Survey – We are monitoring and evaluating customer satisfaction benchmarks as it is integrated into QAR. This process is still in its infancy for Econo Lodge and we would appreciate any input the members can give us on their experience.Dedicated and funded the A. Lewis Allen and Sandhya U. Patel Memorial Garden at the Choice Hotels Reservations Center in Minot North Dakota.Convention – Preparation and organization of the Roundtable Meetings, Specific Economy Brand Education sessions and Membership Meeting. As well as the ELFA – ROA Convention Reception – All members were invited to our annual ELFA Reception and from the look of things, everyone showed up along with Choice Hotels Senior Management team. We look forward to our reception in 2007!