CO-OP 2007 –

Participation includes 50 states in the 13 Regions. Mid scale is at 82% participation, Econo Lodge at 69% and Rodeway at 55%. Choice contributed $1.7 million in funds toward the co-op marketing programs of all 8 brands to assist in promoting our marketing programs and generating business to the co-op member hotels at the Region, State and Local level.

The regions will again be focusing on brand awareness and guest relations at the Region, State and Local level to create fresh, innovative marketing, following the behavior of the guest booking and travel patterns to raise ADR/RevPAR (without additional discounting).

To continue your membership or to become a member of your regional co-op program, you must complete the co-op enrollment form by October 1, 2007. On your October 15 th 2007 franchise statement you will be billed for your annual co-op participation for 2008.

Early billing allows the regional co-op to gain better placement in advertisement. Hotels not signing up for enrollment for 2008 will be removed from all marketing programs and as well as reporting. Only co-op member hotels will show at the reservations for sale from promotions of the co-op,

All regions did an excellent job managing co-op marketing dollars to market their co-op member’s hotels and almost all hotels received increased revenue from co-op marketing and showed a higher return on investment. Continued co-op marketing is a way to promote your state and local area. We will continue to increase brand awareness and build a bridge between our guest and our brands. With our proven success we expect an even greater increase in revenue in 2008 by co-op advertisement on line and off line.

IF YOU DID NOT SIGN THE CO-OP MEMBERSHIP FORM AT FALL REGIONALS OR PRIOR, PLESE SEND AN E-MAIL TO NATU PATEL, bestholiday@hotmail.com or call your Regional Director. Don’t miss out on this great opportunity – you’ll be a winner!